The Wild & Scenic Film Festival, SYRCL’s biggest annual fundraiser, is considered to be one of the largest environmental film festivals in the country. The festival is well known by our community in California, but did you know that after our event in January, Wild & Scenic films tour all over the country and even abroad? Maybe you were aware, but perhaps you didn’t know that in 2017 the Tour reached 47,500 people at over 166 events. For our partners, that equates to over $600,000 raised, 7,000 new or renewing members, and 28,200 contacts made. Sarah Lyman with Friends of Casco Bay, who has been hosting an On Tour event annually for the last 10 years, puts into perspective the true human impact with her words.
“This event allows us to not only reach out to new potential donors but also new potential volunteers… This year, folks who have just volunteered with us at the event became donors and others signed up for other ongoing volunteer opportunities.” – Sarah Lyman, Friends of Casco Bay, 10-year On Tour Host
That’s more people getting involved with the environmental movement, and it’s happening all over the country.
At this point, you might be wondering how this all works, and how it has anything to do with SYRCL. Let’s rewind for a moment and think back to 2003 when SYRCL created the Wild & Scenic Film Festival to celebrate the 1999 designation of the South Yuba River as an official California Wild & Scenic River. The event was designed as a way to educate and inspire activism through film. After 3 years of the local event, attendees began asking for more! They wanted to be able to take the films back to their communities or share it with groups that they knew and use the festival as a platform for activism like SYRCL does.
In 2006, the On Tour program was born. Essentially, we have created a turn-key event for nonprofits, museums, nature centers, universities, and other committed groups to increase membership, raise funds, and engage community members. With the Flagship Festival (which is what we call the big, local event in January), we’ve already done a lot of the legwork — creating the marketing materials, selecting the films, learning how to put on a big event, leveraging the support of sponsors. It felt like the natural next step to share our resources and expertise to further the groundswell of the environmental movement and help other groups attain the same level of success we have with this event.
We started off strong with 50 annual On Tour events. By 2013, we had 100. Today, we have more than 190 events on the books. But what does that really mean? Cumulatively, the world has seen more than 1,100 On Tour events, a huge accomplishment that feels like an even bigger win for the environmental movement at large. In short, we are leveraging our local success into local successes all across the globe. Not only this, but we are also generating critical funds for SYRCL’s mission in the process.
We offer On Tour packages at flat rate fees so that our partners keep all the proceeds from their event while we are able to use money raised from booking new events to fund SYRCL’s year-round work. Our filmmakers benefit, too! Any time a film screens On Tour — and we offer 2 years of film, about 140 Official Selections to our Hosts from which to choose — filmmakers receive a royalty payment that helps continue funding their important work. These inspiring films and their messages could not possibly have this incredible reach without the foundation SYRCL laid for them. We are epitomizing the phrase “think globally, act locally.”
Wild & Scenic is fostering a beautifully complicated web of symbiotic relationships in the environmental world. It is a ripple effect, and our incredible On Tour hosts are taking what we offer and making it their own to benefit their communities.
According to On Tour Sales Manager, Theresa Huck, “The tour impacts our hosts positively in that it gives them a platform to share their own needs, causes, work and more.” Theresa spends hours on the phone day in and day out with organizations all over the country, learning about their incredible work and how Wild & Scenic can align with their needs. She continues, “They often have a need to communicate to their communities about issues or make them aware of their work. The attendees connect with the films, and thus, allow them to truly connect to the organization. They gain much-needed resources: members, funds, and volunteers. An event like ours brings trust. Our brand visibility makes it much easier for them to profit from their event in year one — that is not always the case with events.”
“The Wild & Scenic brand has evolved into a ‘thing’ and people can’t wait for the next one.” – Brian Havertine, Trail Creek Outfitters, a long-time On Tour Host
Wild & Scenic could not have grown into what it is today without massive community support, YOUR support. We aim to offer something that is truly unique, and our hosts seem to think we’ve all achieved this goal together.
“Wild & Scenic Film Festival does something that few other film festivals do, and they do it well. We love using their activist-centered films to engage our community in the beauty of our natural world AND inspire action today!” – As Casey Mattoon, Idaho Chapter of Sierra Club
Think about the total, overall impact that a grassroots organization in Northern California can have on the environmental movement as a whole. Think about how your membership, your donations, your volunteer hours have made this possible.
You are intrinsically connected to other organizations working toward the same goals all over the world…Pretty cool, huh?
If you want to learn more about Wild & Scenic On Tour or host an event in your area, you can visit the On Tour portal on the Wild & Scenic website, or contact On Sale Sales Manager, Theresa Huck at 530-265-5961 x 204.
Did you enjoy this post?
Get new SYRCL articles delivered to your inbox by subscribing to our ENews.